Fraktals Business Case Simulation
Fraktals Business Case Simulation
Welcome to the Fraktals Business Case Simulation!
In this interactive exercise, you’ll analyze a real-world scenario involving Fraktals, a beloved artisanal chocolate company. This simulation is a learning experience to apply your marketing and business knowledge and propose thoughtful solutions for future growth.
How to play:
Read the background article and Fraktals’ website to understand the company’s situation.
Read the background article:
Fraktals Filing for Bankruptcy Article
Visit the company website: Fraktals.com
Visit the company website: Fraktals.com
Then, proceed through the simulation by reflecting on each question and selecting the best-fitting solutions (i.e., answers). There may be more than one appropriate solution. Each answer to each question affects your cumulative KPIs: revenue, market share, and enterprise value.
Important:
Selecting incorrect solutions (i.e., answers) will lead to diminishing returns or even net losses, because over-investment in unproven tactics erodes value. It means that your KPIs will decrease. If you select more solutions than there are appropriate, the performance indicators will decrease. If you miss any correct solution, you will lose the full benefit for each missed correct solution.
After each question, you’ll see feedback and your cumulative score. At the end, you’ll see your total results and a breakdown of your performance.
Good luck!